OVALTINE 1949 Capt Captain Midnight radio show premium letter (2) SHAKE UP MUG

Description

ITEM DESCRIPTION
OVALTINE 1949 Capt Captain Midnight radio show premium letter (2) SHAKE UP MUG
.00
This item comes from the Ovaltine Archives--
read the story below.
You can use a printout of this EBAY listing as your COA (Certificate of Authenticity) !
My Internal Inventory Code
: CM NOTEBOOK BLACK #22
ITEM FOR SALE IN THIS LISTING
: in house master copy or template for response to consumer regarding this premium : SHAKE UP MUG
the binder of material that this item came from contained TEMPLATES for form letters and form postcards used as responses to consumers. Since everything had to be typed in the 1950s, to save their employees time, the Ovaltine company created master copies or templates to save typists the time of thinking up the text of how to respond. Some of the responses are things like, for example, "we cannot fill your order because".......
1-you forgot to send $
2-you didn't send the Ovaltine seal
3--we no longer have any of this particular premium
.......and so on. Keep in mind these letters and postcards are very rare and were not sent with premiums. They were sent to people who communicated with the company or screwed up when trying to order the premium. In most cases, these master copies are ONE OF A KIND. Most of them are coded and in some cases, Ovaltine even wrote on the template how many they sent out of this certain type of response for a certain premium. For some, it was 100s, others were less than 10 !
Click the below links to see pictures of the template codes or master copy "key" pages that were used as reference in the binders :
Template Codes Key page 1
Template Codes Key page 2
Template Codes Key page 3
Template Codes Key page 4
Template Codes Key page 5
SIZE
(if not clear in the photo--see ruler and yardstick) :
CONDITION OF ITEM IN THIS LISTING
: (see General Statement below about the collection condition)  fine to excellent, may have in house writing or typing on it, will usually, but not always, have binder holes punched into letters
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CONDITION OF ENTIRE COLLECTION
: A General Statement
One must realize that due to the nature of how the Wander Company handled their Ovaltine Archives, the method of storage and handling was not with picky collectors like you and me in mind. Items may be folded, written on in ink or pencil (with notations, messages, personal notes or filing codes), stapled, taped, cut unevenly (especially in the case of pages from print media), punched with binder holes....... and a LOT of the items in binders were glued to black construction paper pages.
Fortunately whatever glue they used frequently has deteriorated and allowed items to fall off the pages without tearing or paper loss. However, keep in mind that such items carry brown brush stroked glue stains on part of their surface which I attempt to show in most cases.
In cases of certain binders being sold in their entirety, to be safe, assume most items have glue stains on the back unless otherwise specified
.
Click here
to see all my listings on EBAY from The Ovaltine Archives !
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THE OVALTINE ARCHIVES
In Feb and Mar 2012, I purchased what I am calling "The Ovaltine Archives".
Ovaltine was a product of the Wander Company and they originally had their offices in Illinois when they started in the 1920s. They were located for decades in Chicago and Villa Park, IL and the return address on many classic premiums for Little Orphan Annie and Captain Midnight carried those same return addresses. Some time in the 1980s they appear to have moved to Minneapolis MN, due possibly due to having been purchased by a larger company. In present day, Ovaltine is owned by Nestle who also now has one of their offices in Minneapolis MN.
In 2012, I purchased a large amount of Ovaltine related material from an individual who had worked for Nestle in Minneapolis at the time the items were being discarded. At some point in 2007-2010 , orders came down from "higher up" that the enormous Ovaltine Company archives on premises were to be gotten rid of by a certain time. The storage where they were located was emptied and everything was put on 2 pallets about 6 feet high.
Employees of that office were instructed they could take whatever they wanted for free, since the items were headed for the garbage. After a week or so, whatever was not taken by employees was disposed of and unfortunately, A LOT of the material was not saved. No one knows for sure what was in the boxes that were thrown away but I can tell you that from what remains, the Ovaltine people were fanatical record keepers and appear to have saved EVERYTHING.
The remaining material, The Ovaltine Archives, contained 99% paper items such as.....................
40+ binders and books
with such items as :
2 binders that track the sales results of every Little Orphan Annie premium from 1930-1938, 9 binders that show examples of ads run in magazines for years 1930-1937, salesman pitch books for 1950s Capt Midnight promotions, a small amount of original art, 2 binders that contain an example of every company envelope Ovaltine used from the 1930s-1950s, TV commercial storyboards from the Leo Burnett Company, proof copies of advertisements, Capt Midnight TV & Radio ratings results, 4 books of advertising analysis, 1 book documenting Ovaltine ads connected with the Dave Garroway TV show, a couple binders which contain a small amount of material on Howdy Doody promotions around 1950, 6 binders of 1955-1956 Capt Midnight related company correspondences with their ad agency Tatham-Laird, 3 binders of 1955-1956 Capt Midnight related letters to consumers with Capt Midnight letterhead and his picture, 12 binders documenting print ads for years 1927,1930-1939, 1943 ; 3 binders of proof copies of print ads for years 1947, 1948 and 1950
Advertising and Misc.items
include :
advertising blotters, TV station pitch books, CBS TV merchandising kit for the Capt Midnight TV show with film commercials and newspaper ad mats, several dozen 1950s Capt Midnight store signs, posters, salesman brochures and misc advertising, a small assortment of Ovaltine related archive photos, 1973 cereal boxes with PDQ offers, some misc LOA and Capt Midnight premiums, LP records with radio & TV commercials on them, numerous 16mm and 35mm films, and a large sampling of
in store advertising materials
such as large bin signs, posters, banners, window signs, jar labels, shelf talkers, coupons, jar collars, product holders, brochures, flyers, and more !
There is not a lot of duplication.
It is rare there is more than 2 of anything which makes me think that possibly they tried to save 2 of everything but in some cases, a small handful of items had quantity of 5 or 10.
Admittedly, a significant portion of the Ovaltine Archive material is only going to be of interest to die hard food, radio and premium collectors. However the information contained in some of these papers reveals amazing inside company info never intended for the public--sales numbers, cost of radio and TV commercials, problems with SAG (Screen Actors Guild), costs of production and commercial time, analysis of sales and print media ads, scripts for commercials, analysis of advertising success and costs, consumer response to ads and premiums, inner company communications, sales meeting and conference reports, damage and breakage reports from shipping premiums, communications with TV stations, and so on. There are 100s and 100s of invoices for example.
If you ever wondered what it would be like to open "the books" on a company that had one of the most significant roles of all time in 20th century nostalgia and collecting---- here is a once in a lifetime opportunity !!!
After all, the legendary Little Orphan Annie decoder mentioned in the iconic movie, A Christmas Story, was issued by................. Ovaltine !
v
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COMBINED SHIPPING ?
YES...I can do this
but ONLY If you follow the below instructions.
To be clear, "combined shipping" is when you buy 3 items, for example, each with a shipping charge of , but since I can ship all 3 in the same box, you get charged -12 instead of .
I cannot "combine shipping" after you have already paid.
1) DO NOT USE the cel phone app ! If you do, EBAY will force immediate payment and charge you full shipping on each item. I will not refund your money if this happens.
2) You must log into EBAY with a
browser
(Chrome, Safari etc) on your phone, computer or laptop to avoid this.
3) Put all items in your Cart and then, while in your Cart, click the "Request Total" link
Because EBAY and PAYPAL have made partial refunds so complicated, I will no longer be refunding $ if you do not follow these instructions.
MY PHOTOS
-  If more than 1 item is shown in a photo---
then items are in SEPARATE listings
unless otherwise stated !      Read description!
PAYMENT-General Info
PAYMENTS- USA
Various payment options will show during checkout. Contact me if you need another payment option.
MISSOURI residents add 8.45% sales tax
. EBAY is now charging sales tax to many other states.
PAYMENT-FOREIGN ORDERS
Various payment options will show during checkout.
Contact me if you need another payment option.
SHIPPING COST ?
....
see "SHIPPING COSTS : Shipping-Foreign" (shown below).
CUSTOMS CHARGES
-- your country may charge you customs fees before you can receive the package. This is not my responsibility NOR is it part of my shipping charge. It is a fee charged by the country you live in.
SHIPPING COSTS
SHIPPING-USA
FIXED SHIPPING RATE
=
actual shipping cost & insurance & small handling fee ( or less).
West Coast may be significantly higher on larger or heavier items.
FYI here is what the US Post Office currently charges :
SHIPPING-FOREIGN
For UK, Canada,and Australia
, PLEASE check with me first to make sure shipping charges EBAY has listed are correct!
In the last few years, there have been HUGE increases in shipping cost outside the USA.
The shipping cost listed is usually for FIRST CLASS shipping. The USPS will only insure Priority and Express shipments.
******There is a - handling fee for foreign orders.
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Offered by DAVID WELCH
------ author of COLLECTING PEZ 1995 and Pictorial Guide to Plastic Candy Dispensers 1991. I have been a full time antique and collectibles dealer since 1989 and have been collecting since the early 1970s. I have been on EBAY since 1997.
If you have questions about any negatives I have received, feel free to ask.
THANK YOU TO THE PATIENT AND REALISTIC PEOPLE WHO MAKE 98% of EBAY DEALINGS A PLEASURE.
I have been on EBAY since 1997 and this company's ability to make simple things needlessly difficult is unmatched by anything I have experienced elsewhere.
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